Advertising in Times Of India, Mumbai, English Newspaper

Advertising in Times Of India, Mumbai, English Newspaper

750K

Circulation

Daily

Print Day

About Advertising in Times Of India, Mumbai, English Newspaper

Times Of India, Mumbai, English with a circulation of around 750000 is one of the most popular English newspaper. Times Of India, Mumbai, English helps build trustworthiness through association covering different topics. This newspaper helps showcase ads to a wide audience, improving visibility and delivering high impact by prompting potential customers in making purchases.

Key Insights

Language

English

NewsPaper Type

Main

Readership

1.2M

Area covered

Mumbai

Categories

General Interest

Top Choice

Popular

Custom Sized Ads

Custom Sized Ads are display advertisements that are showcased in newspapers as per the advertiser's requirement. These ads are customizable based on the advertiser's budget and are displayed on the front page, third page, back page, and any pages. Custom Sized Ads have a minimum size of approx. 240sq.cm on the front page and approx. 20sq. cm on all other pages.
Base Rate

₹ 5,640 Per Sq Cm

Popular

Quarter Page

Times of India Quarter Page Ads are display ads that will cover a quarter (1/4 ) of the newspaper. Quarter Page Ads will take up approx. 400sq. cm for ad space.
Base Rate

₹ 22,56,000 Per Insert

Popular

Half Page

Times of India Half Page Ads will cover half of the page and can be displayed on any page of the newspaper. Half Page Ads can be placed either horizontally or vertically across the page and have a total area of approx. 823 sq. cm of ad space. Compared to Quater Page Ads, Half Page Ads will have more ad space, in which advertisers can customize the content and make them eye-catching to the audience.
Base Rate

₹ 46,53,000 Per Insert

Premium

Full Page

Time of India Full Page Ads covers an entire page of the newspaper. Full Page Ads can be placed anywhere on the newspaper, other than the front page because the front page always carries the latest news content. Full Page Ads will provide advertisers with good brand visibility as it takes up a large area in the newspaper, i.e. approx. 1727.25 sq. cm.
Base Rate

₹ 96,78,240 Per Insert

Premium

Jacket Front Side

Jacket Page Ads are extra pages added before the front page of the newspaper. Jacket Front Side Ads are displayed on the front side of the extra page and will include advertisements that will cover an area of approx. 1579.2 sq. cm space, excluding the Masthead/Title Head
Base Rate

₹ 1,65,85,140 Per Insert

Premium

Jacket Back Side

Times of India Jacket Back Side Ads will be displayed on the back side of the extra page that is added to the newspaper's front page. Jacket Back Side Ads cover the entire page with a total area of approx. 1727.25 sq cm. As the availability of Jacket Back Side Ad only is comparatively rare, advertisers prefer to take Jacket Both Side Ads.
Base Rate

₹ 1,65,85,140 Per Insert

Premium

Jacket Both Sides

Times of India Jacket Both Sides Ads will be displayed on the extra page that is added to the front of the newspaper. Advertisers can choose to display their advertisement on both sides of the extra page. Jacket Both Sides will provide maximum visibility and will help increase brand recall.
Base Rate

₹ 3,31,70,280 Per Insert

Premium
Text Wrap
Edit Wrap
Box Car with Edit Wrap
Brand Colour Front Page
Center Strip
Custom Roadblock
French Window
Letter Hijack
Multiple Flap
Revesre Masthead
Text Wrap

Innovative Ads

It is the most creative way to represent a brand idea or advertisement across its target audience. This ad compiled a story that is uniquely presented to create a long-lasting impression on the readers. Prices for these types of ads may vary depending on the size and innovation put together inside the ad, to get the estimated cost, clients are requested to send the innovative creative to us at help@themediaant.com. For more ideas or sample ads, you can slide into the execution detail section, and find the relevant information under the other related details section.

On Request

Other Ad Options

Pointer Ads

Base Rate

₹ 1,93,300 / Per Insert

Skybus

Base Rate

₹ 66,34,056 / Per Insert

Display Classified Ads

Base Rate

₹ 400 / Per Sq Cm

Advertorial

Base Rate

₹ 11,280 / Per Sq Cm

Obituary Ads

Base Rate

₹ 1,070 / Per Sq Cm

Public Notice

Base Rate

₹ 4,280 / Per Sq Cm

Popular Supplements

Popular Sections

Times City
Times City

City News Section (Mostly starts from page 2 and covers 3-4 pages)

Times Nation
Times Nation

National News Section (Starts after city section and covers 3-4 pages)

Times Trends
Times Trends

Trends Section (One-page section which contains information related to Science and Health )

Times Global
Times Global

Global News Section ( It's one-page news section)

Times Business
Times Business

Times Business

Times Sports
Times Sports

Sports Section (2-3 Pages news on sports)

Hyper local editions

Other Popular Editions

Times of India Website

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The Media Ant

Media Demographics & Analytics

Most Preferred Media Options of 2023

1

Jacket-full Page

2

Custom Size

3

Full Page

4

Half Page-horizontal

Major Categories of 2023

1

Services

2

Events

3

Retail

4

Automobile

5

Personal Accessories

Top Advertising Partners of 2023

1

Bennett Coleman & Co Ltd

2

Reliance Retail Ltd

3

Vijay Sales

4

Govt Of Uttar Pradesh

5

Lodha Group

Most Prominent Page Position of 2023

1

Inside Page

2

Front Page

3

Back Page

Most Popular Page Selections of 2023

1

Page 3

2

Page 1

3

Page 7

4

RHS

Creative Reference of Newspaper Ads

User Reach & Demographics

Readership Profile in %

Gender Distribution

Male

Female

66

34

Readership Profile

Age

In %


16-19

10

20-29

24

30-39

18

40-49

20

50+

24

Others

4

Readership Profile

Mother Tongue

In %


Marathi

32

Gujarati

22

Hindi

20

Others

26

Readership Profile

NCCS Data

In %


NCCS A1

46

NCCS A2

28

NCCS A3

12

Others

14

Readership Profile

Language read and understand

In %


English

100

Hindi

99

Marathi

87

Gujarati

36

Readership Profile

City Wise Circulation Breakup

In %


Mumbai

100


Times Of India, Mumbai, English Advertising Cost

Advertising Option

TMA Offer

Custom Sized Ads

₹ 5,076 Per Sq Cm

Quarter Page

₹ 10,32,533 Per Insert

Half Page

₹ 19,36,000 Per Insert

Full Page

₹ 36,24,192 Per Insert

Jacket Front Side

₹ 63,83,520 Per Insert

Jacket Back Side

₹ 22,34,232 Per Insert

Jacket Both Sides

₹ 76,60,224 Per Insert

Pointer Ads

₹ 1,73,970 Per Insert

Skybus

₹ 25,53,408 Per Insert

Display Classified Ads

₹ 380 Per Sq Cm

Advertorial

₹ 10,716 Per Sq Cm

Obituary Ads

₹ 963 Per Sq Cm

Public Notice

₹ 4,066 Per Sq Cm

Times Of India, Mumbai, English Advertising
Times Of India, Mumbai, English with a circulation of around 750000 is one of the most popular English newspaper. Times Of India, Mumbai, English helps build trustworthiness through association covering different topics. This newspaper helps showcase ads to a wide audience, improving visibility and delivering high impact by prompting potential customers in making purchases.

Times Of India, Mumbai, English Advertising

Advertising in Times Of India, Mumbai, English connects your brand with a dynamic and influential audience, through a trusted and respected publication renowned for its insightful and authoritative content. Whether your goal is to launch a new product, increase brand awareness, or drive direct responses, Times Of India, Mumbai, English offers a platform tailored to meet your advertising needs.

By choosing to advertise in newspaper, you align your brand with a respected publication, elevating your credibility and driving positive brand associations. Whether it's through prominent full-page ads or engaging classifieds, Times Of India, Mumbai, English offers flexible advertising options to help you achieve your business objectives effectively.

Why You Should Advertise in Times Of India, Mumbai, English?

Advertising in Times Of India, Mumbai, English presents numerous strategic benefits, making it an ideal platform for brands looking to enhance their visibility and credibility:

  • Extensive Reach:  Times Of India, Mumbai, English is one of the most widely read newspapers, with a vast readership spanning multiple demographics. This gives your brand access to thousands of potential customers, including key decision-makers, influencers, and professionals who trust the publication for credible news and insights.

  • Precise Targeting: With its specialized sections, TOI allows you to fine-tune your ad placement. Whether you're targeting a specific sector, region, or audience demographic, you can strategically position your message for maximum relevance and impact. This level of targeting helps ensure that your marketing efforts are both cost-effective and impactful.

  • Credibility and Prestige: Aligning your brand with a trusted name like Times of India brings immediate credibility. The publication is known for its high editorial standards, and ads placed within its pages carry the weight of this reputation. Advertising here not only boosts your brand's image but also helps foster trust with potential customers.

  • High Engagement: Given its long-standing position as a top-tier news source, readers of Times of India often engage deeply with its content. This translates into better ad retention, higher response rates, and increased brand visibility.

  • Multiple Advertising Options: Whether you're opting for a full-page spread, a targeted quarter-page ad, or a premium jacket cover ad, TOI offers flexible ad formats designed to suit various campaign needs. This allows you to tailor your ad campaign for optimal exposure, depending on your budget and objectives.

  • Proven Results: Many brands have seen tangible results from advertising in Times of India, Mumbai, ranging from increased brand awareness to higher lead generation and sales conversions. The platform has consistently proven to be effective in connecting businesses with their target audience.

Advertising in Times Of India, Mumbai, English doesn’t just provide a space for your message; it ensures that message reaches the right people with a strong sense of trust and authority. With extensive reach, precise targeting, and unmatched credibility, TOI is a powerful tool to elevate your brand and drive measurable success.

Types of Ads You Can Book

Times Of India, Mumbai, English facilitates a range of advertising formats to suit different strategic needs:

  1. Full Page Ads

Make a bold statement with a Full Page Advertisement, which spans the entire page with a size of 32.9 cm (width) x 52 cm (height). This format gives you the power to grab 100% of your audience’s attention by utilizing the entire space of a newspaper or magazine page. It’s perfect for impactful announcements, product launches, or creating strong brand visibility. Whether you’re showcasing your brand story or running an eye-catching campaign, full-page ads are your go-to for leaving a lasting impression.

  1. Half Page

Striking the perfect balance between visibility and cost, Half Page Advertisements are typically 32.9 cm (width) x 25 cm (height), covering either the top or bottom half of the page. These ads offer ample space to highlight your message while keeping your budget in check. They are ideal for promotions, offers, or product highlights. With enough room for creative visuals and key information, half-page ads are a smart way to get noticed without going all-in.

  1. Quarter Page

Compact yet effective, Quarter Page Advertisements measure 16 cm (width) x 25 cm (height) and are an excellent choice for brands looking to maintain visibility while staying cost-efficient. These ads are small but mighty, perfect for running limited-time offers, local promotions, or quick announcements. Quarter-page ads are strategically designed to draw attention without overwhelming the reader, making them ideal for concise and impactful messaging.

  1. Custom Sizes

Looking for something unique? Custom Size Advertisements let you create ads in dimensions that perfectly match your campaign needs. Whether you want a striking vertical column, a small strip, or a creative layout, custom sizes give you the freedom to design ads that fit your vision. With custom ads, you can ensure your brand’s message stands out in just the right way for your audience.

Times Of India, Mumbai, English Circulation Data

Times Of India, Mumbai, English has a 750000 and attracts a diverse group of readers, both in print and online, with interests spanning various sectors such as business, technology, lifestyle, and more. Detailed demographic data and readership statistics are available to help you plan and execute effective advertising strategies.

Cost of Advertising in Times Of India, Mumbai, English

Advertising in Times Of India, Mumbai, English allows brands to connect with a diverse audience, offering various ad formats to suit different marketing needs. Below is a detailed cost breakdown for various types of ads available in the publication:

  • Custom-Sized Ads: ₹500 to ₹2,500 per sq. cm is the typical cost for custom-sized ads, making them a flexible choice for advertisers with unique design requirements. The final price depends on the page position and edition selected.

  • Quarter Page Ads: ₹25,000 to ₹1,00,000 is the price range for quarter-page ads (15x25 cm), making them a popular option for brands seeking moderate visibility. Costs vary based on the publication day and edition.

  • Half Page Ads: ₹50,000 to ₹2,00,000 is what advertisers can expect to pay for half-page ads (33x25 cm), offering significant brand exposure with pricing influenced by the newspaper’s readership and ad placement.

  • Full Page Ads: ₹1,00,000 to ₹5,00,000 is the typical cost of a full-page ad (33x52 cm), ensuring maximum impact across an entire newspaper page. Pricing varies by edition and publication day.

  • Jacket Front Side Ads: ₹3,00,000 to ₹10,00,000 is the range for jacket front-side ads, which appear on the newspaper's cover page and guarantee premium visibility. The cost depends on readership and the publication city.

  • Jacket Back Side Ads: ₹2,00,000 to ₹7,00,000 is the price for jacket back-side ads, offering excellent exposure at a slightly lower rate than front jackets while still reaching a broad audience.

  • Jacket Both Sides Ads: ₹5,00,000 to ₹15,00,000 is what advertisers pay for jacket both-side ads, covering both the front and back covers to maximize visibility across a newspaper’s audience.

  • Pointer Ads: ₹5,000 to ₹50,000 is the cost of pointer ads, making them a budget-friendly yet strategic choice, with pricing influenced by placement and the newspaper section.

Source: TMA Internal Data

Times Of India, Mumbai, English Advertisement Rates

The advertisement rates for publishing in Times Of India, Mumbai, English newspaper can vary depending on factors such as ad size, placement, and frequency. On average, the cost can range from ₹1,000 for a small classified ad to ₹10,00,000 or more for a large, full-page display ad, with variations based on the specific edition and location of the ad. For a more accurate quote tailored to your needs, reach out to The Media Ant for assistance.

How to Book a Newspaper Ad in Times Of India, Mumbai, English?

Booking an ad in Times Of India, Mumbai, English is simple and hassle-free with The Media Ant by your side. We ensure a smooth and efficient process, guiding you at every step:

  • Identify Your Ad Type: Choose from display ads, classified ads, or custom advertising solutions that best suit your campaign goals.

  • Select Size and Placement: With The Media Ant’s expert advice, pick the ideal placement and size for maximum visibility in Times Of India, Mumbai, English.

  • Design Your Ad: Share your ready-to-publish creative or let The Media Ant’s design experts craft impactful ad content tailored to your message.

  • Submit and Confirm: We handle the submission, review, and confirmation process, ensuring a smooth booking experience. You'll receive a proof for approval before publication.

  • Launch: Your ad will be published in Times Of India, Mumbai, English on the scheduled date, reaching its wide and engaged readership.

Frequently Asked Questions     

1. How to give an advertisement in Times Of India, Mumbai, English?

To advertise in Times Of India, Mumbai, English, start by selecting the type of advertisement you want to place. Visit our advertising portal and choose the category that best suits your needs. Follow the on-screen instructions to submit your ad details and upload any necessary artwork or text.

2. How much does it cost to advertise in the Times Of India, Mumbai, English?

The cost to advertise in Times Of India, Mumbai, English can range from ₹1,000 for a small classified ad to ₹10,00,000 for a premium, full-page display ad. The exact price will depend on factors such as the size of the ad, the edition (national or regional), and the placement within the newspaper. For a personalized quote, feel free to reach out to The Media Ant for expert assistance.

3. What advertising options are available in Times Of India, Mumbai, English?

Times Of India, Mumbai, English,  offer a variety of advertising options including print ads, digital ads, and specialized inserts. Each platform has its own advantages and can be tailored to meet your marketing goals.

4. Can I choose the newspaper edition for my ad?

Yes, you can choose the specific edition of the newspaper for your ad to appear. This allows you to target your advertisement geographically to reach the audience in specific locations.

5. What is the minimum budget to advertise in Times Of India, Mumbai, English?

The minimum budget to advertise in Times Of India, Mumbai, English typically starts at around ₹1,000 for a small classified ad. However, the exact budget required will depend on the ad type, placement, and edition (national or regional). For a tailored quote and to explore the best options for your campaign, contact The Media Ant for expert guidance.

6. What are the sizes available for newspaper ads?

Newspaper ads in Times Of India, Mumbai, English can vary in size from small classifieds to large full-page spreads. Common sizes include quarter page, half page, and full page, but we can accommodate custom sizes based on your needs.

7. How many days in advance should I book an ad?

We recommend booking your ad at least 7 days in advance to ensure the availability of space and to allow time for any necessary design or content adjustments.

8. Can I target a specific audience or region with my ad?

Times Of India, Mumbai, English offers targeted advertising solutions that allow you to specify the audience demographics such as age, gender, interests, or a specific region. This helps in making your advertising efforts more effective and reaching the right audience.

9. Can I cancel or reschedule my ad after booking?

Yes, you can cancel or reschedule your advertisement. Please refer to our cancellation policy detailed on the website. Typically, changes can be made up to a certain deadline before the scheduled publication date.