RoadBlock on Spotify

Spotify
Premium
Video
Video
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Used For

Impact

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Ad Type

Image

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Lead Time (in days)

3

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Span

1 day

Roadblock Ads are high-impact ads that block all other ads on the platform for 24 hours. There are five types of Roadblock options: Multiformat Headliner, which displays in Sponsored Sessions and includes video, audio, and overlay banners on both mobile and desktop; Audio Headliner, an audio ad shown on both mobile and desktop; Video Headliner, a video ad displayed on mobile, desktop, and in Sponsored Sessions; Mobile Page Takeover, a mobile-specific ad that takes over the entire page; and Overlay Banner Headliner, a banner that appears when the user reopens the app, acting as a welcome message.

Rack Rate

₹ 10,04,300 / Per Day

party-popper

TMA Offer

Login To View

Min Billing

₹ 9,13,000

Min Billing

₹ 9,13,000

Execution Details

Creative Spec: image

Unit

px

Format

.JPG

Resolution

300

Creative Spec: video

Format

.MP4

Creative Spec: audio

Format

.MP3

ADDITIONAL INSTRUCTIONS

Campaign Guidlines

Click here

Other related details

Click Here

SOP

Proof Of Execution

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

Proof Of Execution Frequency

At the end of the campaign only

First Proof Of Execution(In Days)

1

Spotify Roadblock Advertising

Roadblock advertising is one of the most impactful ways to dominate a digital platform. With roadblock ads, your brand takes over an entire platform or its specific sections for a set duration, ensuring 100% share of voice. These ads are ideal for creating a powerful first impression, launching a product, or driving large-scale brand awareness. Whether on websites, apps, or OTT platforms, roadblock advertising guarantees maximum visibility and unmatched attention from your audience.

Spotify Roadblock Ads Cost 

The cost of Spotify roadblock ads typically ranges from ₹1.5 lakhs to ₹50 lakhs or more. For smaller platforms or niche websites, the cost may start at ₹1.5 lakhs for a 24-hour takeover. In contrast, premium platforms like high-traffic apps or OTT services may command rates as high as ₹50 lakhs for the same duration, depending on their audience size and traffic volume​

To get a tailored quote for your campaign, contact The Media Ant, where we ensure you get the best rates and maximize ROI for your roadblock ad campaigns.

Spotify Roadblock Ads Benefits

  • 100% Brand Visibility: Roadblock ads give your brand exclusive attention, ensuring that no competing ads distract your audience.

  • Massive Reach: With total control over the platform, you can target a broad audience all at once, making it perfect for high-impact campaigns.

  • Boosted Brand Recall: Roadblock ads create a lasting impression, especially during events, product launches, or seasonal sales.

  • Customizable Formats: From homepage takeovers to app launch screens, roadblock ads offer creative flexibility to match your campaign goals.

  • High ROI: With complete dominance of the platform, roadblock ads often yield excellent engagement and conversion rates.

Looking to dominate Spotify with roadblock ads? Let The Media Ant help you craft and execute a campaign that stands out!