Paytm App Advertising Cost
About Paytm App Advertising Cost
Being a digital wallet and e-commerce payment system in India, Paytm has a large user base who are highly engaged while using it for services like mobile recharges, payments, etc. Paytm Ads offers brands the opportunity to reach users at multiple touchpoints and effectively increase visibility through interactive advertising. Paytm is a great asset for brands to create a high impact among audiences in top cities.
Key Insights
Top Choice
Banner
Base Rate
₹ 0.212 Per Impression
Scratch Card
Base Rate
₹ 0.605 Per Scratch/Engagement
Soundbox
Base Rate
₹ 1.21 Per Jingle
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Media Demographics & Analytics
Advertisers
Daoned Pte. Ltd.
OctaFX
User Reach & Demographics
Users in %
Gender Distribution
Male
Female
74
26
Users
Age Distribution
in %
12-15
1
16-19
21
20-29
41
30-39
15
40-49
9
50+
13
Users
City Wise Distribution
In %
Mumbai
9
Delhi
7
Kolkata
7
Bangalore
5
Chennai
4
Hyderabad
4
Ahmedabad
2
Users
State Wise Distribution
in %
Maharashtra
12
West Bengal
8
Karnataka
7
Gujarat
6
Tamil Nadu
5
Telangana
5
Kerala
4
Users
Income Level Distribution
In %
High
15
Mid
38
Low
47
Users
Language Distribution
in %
English
73
Hindi
19
Others
8
Users
Region Wise Distribution
in %
North
46
West
22
South
20
East
12
Users
Transactions
in %
Mobile App
90
Others
10
Users
Time Spent
in Mins
Per Day
9
Paytm App Advertising Cost
Advertising Option | TMA Offer |
|---|---|
Banner | ₹ 0.193 Per Impression |
Video | ₹ 0.22 Per Impression |
Scratch Card | ₹ 0.55 Per Scratch/Engagement |
Soundbox | ₹ 1.1 Per Jingle |
RoadBlock | ₹ 16,50,000 Per Day |
Clickable Icons | ₹ 20 Per Unit |
Third-Party Display Banner | ₹ 0.12 Per Impression/Click |
Third-Party Display Video | ₹ 0.193 Per Impression |
Paytm Advertising
Being a digital wallet and e-commerce payment system in India, Paytm has a large user base who are highly engaged while using it for services like mobile recharges, payments, etc. Paytm Ads offers brands the opportunity to reach users at multiple touchpoints and effectively increase visibility through interactive advertising. Paytm is a great asset for brands to create a high impact among audiences in top cities.
Founded by Vijay Shekhar in 2009, Paytm is an e-commerce platform that allows online recharge and bill payment services. With approx 68M monthly active users, Paytm Advertising will provide companies build visibility among a large audience. Using strategic innovative marketing options, Paytm Advertising helps with a wide reach to audiences of various socioeconomic status and demographics.
Paytm Ads offers interactive marketing solutions and tactics that will help target audiences consisting of big spenders to economic spenders. Place Your Paytm Ads Now!
Paytm Ads Rates
Paytm Ads Rates may vary depending on the various ad options chosen by the brands. Our pricing models for Paytm Ads Rates are per ad option chosen and the number of days for the ads.
Paytm Ads Rates will depend on the ad option the client chooses. Each advertising ad option will include various options for Paytm Ads Rates based on the media option that has been chosen.
Our “Top Choice” section on “Advertise On Paytm App” will include all the digital advertising ad options the companies can choose from according to their requirements. Various ad options like roadblock ads, banner ads, and more to Advertise On Paytm are available at discounted rates, from which brands and companies can select according to their requirements.
You can check out discounted Paytm Ads Rates on the official website of The Media Ant. Companies can pick the ad option most relevant to their needs.
Paytm Ads Agency
To Advertise On Paytm, The Media Ant is one of India’s leading digital advertising agencies that helps you with advertising and brand awareness needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs and online advertising cost in India.
We help you plan, buy, execute and monitor all your digital advertising campaigns. Our in-house team ensures to provide you with the best advertising plans in India for Paytm Ads and monitors them to ensure flawless execution and the best performance.
Our best rates for advertising on the digital platform in India are available online on our website. The Media Ant also measures campaign engagement and provides you with the best rates possible in digital advertising. Get the best rates to place your ad on any digital platform on The Media Ant.
Check the recent best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. Go check out our ROAS Calculator to find your return on ad spend.
You can contact us through , Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.
Why Should I Do Paytm Advertisement?
Being one of India’s largest mobile payments businesses, Paytm Advertisement can help advertisers gain traction in their traffic and increase brand recognition. Paytm App has monthly active users of over 65.3M, and Paytm Advertising targets the users based on their interests, location, and demographic.
With a presence pan India, Paytm Advertising will target audiences from different earning spectrums. Advertisers who are looking to target high spenders to economic spending groups can use Paytm Advertisement.
Paytm Advertisement target users based on their data research and look for around-the-clock reach and engagement with users. Having users from all walks of life with varied lifestyles, Paytm Advertising targets users based on their interests using strategic data points to engage with the users.
Paytm Advertisement uses an omnichannel 360-degree approach for the user journey and enhances user lifetime value. Companies advertise On Paytm in hopes to increase awareness on their business using strategic advertising plans.
Who Are Target Audiences for Paytm Ads?
Paytm Advertising targets users of various lifestyles, be it high spenders or economic spenders. With over 65.3 million monthly active users, Paytm has around 10% of its audience working the app in their regional languages.
- Around 86% of Paytm App users are males, and 14% are females.
- Around 63% of Paytm Website users are males and 37% are females.
- Paytm App has around 48% of its total users from the age demographic of 25-34 years.
- Paytm Website has around 41% of its total users from the age demographic of 18-24 years.
Who does Paytm Advertising?
Paytm Advertising is done by companies who are looking to showcase their products or services to a large-scale audience. Paytm Advertisement in Paytm App and Website to target mass audience and demonstrate their products or services in an innovative way using strategic advertising tactics.
- D2C: Companies target directly to the consumers through Paytm Ads as means to promote their brand recognition.
- BFSI: Companies in the BFSI sector use Paytm Ads to target the right audience who are financially literate.
- FMCG: Previously, brands like ITC Ltd, Nestle Ltd, Godrej Consumer Products, and more have reserved Paytm Ads to help promote new products and services. They use Paytm Advertisements to build their brand recognition and improve their company image.
- E-commerce: Being one of India’s top digital payment platforms, Paytm App is the perfect place for e-commerce sites like Amazon, Myntra, and others to target the right customers. Using unique data points, Paytm Advertisement helps the companies can pull in customers by showcasing their deals and offers.
Some past advertisers who have previously done Paytm Advertising include OctaFX, DAONED, and many more.
FAQs for Paytm Ads
How To Advertise On Paytm?
Companies looking to advertise on Paytm can contact The Media Ant by visiting the official website. We offer you the best advertising rates in the market to display all your digital advertisements.
What is Paytm?
Paytm is a digital payment and financial service platform that allows you to transfer payments with ease. Paytm is founded by Vijay Shekhar in 2010 under One97 Communications.
