Inshorts Advertising Cost

Inshorts Advertising Cost

2.6M

Monthly Unique Users

App

Medium

About Inshorts Advertising Cost

The Quick Ticket to the World's Headlines, Inshorts, the news app that's changing the way users consume information. It has a personalized approach and delivers content in both English and Hindi, making it accessible and relevant to a diverse audience. Inshorts isn't just delivering news but is delivering an experience. Advertising here helps build brand credibility.

Key Insights

Pricing Model

CPM, Fixed

Bid Type

Managed

App Store Rating

4.2

Language

English

Categories

News

Top Choice

Popular

Banner

In the Inshorts app, two types of banner ads are available: Sticky Banners and Interstitial Banners. Sticky Banners are small, rectangular ads typically displayed at the bottom of the screen, while Interstitial Banners are full-screen ads that provide an immersive experience. The minimum billing for campaigns starts at ₹50,000; however, based on recent insights, a spend of at least ₹1,00,000 is recommended for better traction. Sticky Banners are priced at ₹220/CPM, while Interstitial Banners are ₹319/CPM for impressions between 156,740 and 330,578, dropping to ₹302/CPM for impressions above 330,579. Higher impression volumes lower the CPM, optimizing campaign costs as you scale.
Base Rate

₹ 0.333 Per Impression

Popular

Video

In Inshorts, video ads are available in three engaging interstitials formats to capture user attention. The 2-in-1 Interstitial shows a vertical video on the top half (auto-play on Android, click-to-play on iOS) and a branded creative on the bottom half with a call-to-action that directs users to the brand's website. The Full-Screen Vertical Video provides an immersive ad experience, with the video auto-playing on Android and click-to-play on iOS. Lastly, the Theatrical Video Interstitial is a full-screen, non-clickable video played in landscape mode, offering a premium and uninterrupted viewing experience. These formats are designed to deliver high visibility and user engagement.
Base Rate

₹ 0.484 Per Impression

Premium

Article

In Inshorts, article ads can be published in several effective formats to engage users. The Normal Story appears randomly based on a user’s reading patterns and is visible once per user. The Poll Story allows brands to gather user opinions through a poll located at the footer section of the article, offering two tappable options with real-time results displayed instantly. The Notification Story integrates branded content as the first story of a user’s session, with a notification sent to iOS users for added visibility. Lastly, the Premium Story also integrates branded content as the first story, ensuring maximum prominence within the news feed. These formats provide flexibility for brands to connect with their audience effectively.
Base Rate

₹ 6,05,000 Per Article

Premium

RoadBlock

Roadblock Ads on Inshorts are high-impact placements that block all ads on the platform for 24 hours, delivering maximum visibility. This includes five ad formats: Interstitial Banners (full-screen banners shown after the first 5 cards and then every 7–8 cards), 2-in-1 Video Interstitials (split-screen with a video on top and a brand creative with a call-to-action below), Native Banners (at the bottom of cards with a call-to-action), Vertical Video Interstitials (full-screen portrait videos), and Theatrical Video Interstitials (landscape videos with static backgrounds). These formats ensure comprehensive reach and engagement in a single day.
Base Rate

₹ 12,10,000 Per Day

Premium
Inshorts - Motion Story Advertising
Inshorts - 360-Degree Advertising

Innovation

Inshorts offers a range of innovative ad formats to engage users creatively. Digital Magazine presents 8–10 carousel cards with videos, GIFs, and CTAs, shareable on social media. Video Magazine uses gesture-controlled frames with 5–7 second contextual videos for seamless storytelling. Motion Magazine combines animations with informative content in a native, interactive format. The Gallery showcases 4–6 clickable tiles with intriguing facts, expanding on tap for high engagement. Fact Cards highlight 4–6 shareable facts with unique placement and frequency, seen in new user sessions. Switch uses interactive buttons or knobs to reveal animated content dynamically with every tap. Additional customizable options include Decks, Cover Pages, Quizzes, and more, tailored to campaign needs.
Base Rate

₹ 18,15,000 Per Campaign

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Media Demographics & Analytics

Advertisers

1

Bangor University

2

GIVA

3

TVS Motor Company

4

Nexus Mall

5

Brick and Bolt

User Reach & Demographics

Users %

Gender Distribution

Male

Female

82

18

Users

Age Distribution

in %


12-15

1

16-19

23

20-29

46

30-39

21

40-49

9

50+

0

Users

City Wise Distribution

in %


Delhi

16

Bangalore

13

Mumbai

13

Hyderabad

6

Chennai

5

Kolkata

5

Ahmedabad

5

Kochi

1

Users

Income Level Distribution

In %


High

17

Mid

33

Low

50

Users

Time Spent

in Mins


Per Day

14

Users

Other Area Covered

Cities in %


Pune

9

Lucknow

5

Chandigarh

3

Jaipur

3

Patna

3

Indore

2

Agra

2

Nagpur

2

Bhubaneswar

2

Kanpur

1

Bhopal

1

Guwahati

1


Inshorts Advertising Cost

Advertising Option

TMA Offer

Banner

₹ 0.319 Per Impression

Video

₹ 0.44 Per Impression

Article

₹ 5,50,000 Per Article

RoadBlock

₹ 11,00,000 Per Day

Innovation

₹ 16,50,000 Per Campaign

Inshorts Advertising

The Quick Ticket to the World's Headlines, Inshorts, the news app that's changing the way users consume information. It has a personalized approach and delivers content in both English and Hindi, making it accessible and relevant to a diverse audience. Inshorts isn't just delivering news but is delivering an experience. Advertising here helps build brand credibility.

Inshorts Advertisement

Inshorts app is currently the most-read English news app in India. Over time, Inshorts Advertisement has developed a lot of innovative concepts in advertising that help deliver the advertiser’s message in the most unique way possible. By innovating Ad formats like Fact Cards, and HTML Ads, Inshorts Advertisement has aimed to create a unique and non-intrusive format of advertising.

There are different ways to advertise with us like sponsored content, contextual advertising, and custom banner ads. With each ad option, brands are given great rates; even for those with tight budgets.

Inshorts Advertising Cost

Inshorts Advertising Cost are different for various ad options chosen by the advertisers. The pricing models for Inshorts Advertising Cost vary as per ad option chosen and the number of days for the ads.

Inshorts Advertising Cost will depend on the ad option the client chooses. Each advertising ad option will include various Ads on Inshorts app options like pre-roll and mid-roll ads, promotional videos, social media posts, and branding tags. 

Inshorts Advertising Rates

Our “Top Choice” section on “Inshorts Advertising” will include all the digital advertising ad options the companies can choose from according to their requirements. Various Inshorts ad options like roadblock ads, video ads, banner ads, and more are available at discounted rates, from which brands and companies can select according to their requirements.

You can check out discounted Inshorts Advertising Rates on the official website of The Media Ant. Companies can pick the ad option most relevant to their needs.

Inshorts Advertisement Rates

Inshorts Advertisement Rates may vary depending on the adoptions, the type of ad determines the cost that the advertisers have to pay. Inshorts Advertisement Rates has detailed prices for all media options available on The Media Ant portal. 

You can also use the advanced pricing filters to check the targeting available while advertising on InShorts. Inshorts ad rates would vary as per the digital advertising types, ad size, ad position, and targeting options. 

To access the advanced pricing section, one needs to save the media option to the bag and access it there. In the same advanced pricing section, you can also check the best-discounted rate for your selected volume. However, Inshorts Advertisement rates are quite cost-effective and are ideal for SMEs. 

This is because you don’t need to run nationwide or regional campaigns, the campaigns can be area-specific so the budget spent on the ad can be kept minimum.

Inshorts App Advertising Agency

The Media Ant is one of India’s leading digital advertising agencies that helps you with advertising and brand awareness needs. With a presence across top Indian cities like Bangalore, Mumbai, and Delhi, The Media Ant ensures you a one-stop solution for all your advertising needs. 

We help you plan, buy, execute and monitor all your digital advertising campaigns across the country. Our in-house team ensures to provide you with the best advertising plans in India and monitors them to ensure flawless execution and the best performance. Our best rates for advertising on the digital platform are available online on our website. 

The Media Ant also measures the campaign engagement and provides you with the best rates possible in digital advertising. Get the best rates to place your ad on any digital platform on The Media Ant.

You can monitor your ad campaigns on our online monitoring dashboard on your mobile phone. Check the best rates to advertise your brand on various digital platforms in The Media Ant's digital advertising planning tools. You can contact us through , Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.

FAQs on Inshorts App Advertising

Given below are some frequently asked questions on Inshorts App Advertising:

Why Should I Advertise on Inshorts App?

Serving concise news articles for people who are interested in a daily dose of news in a shorter format, Inshorts Ads will help companies increase their brand awareness. Inshorts Ad Campaign has a non-intrusive style of advertising that engages with the consumers and boosts their overall performance.

Inshorts App Advertising has recently become more experimental with more ads providing users with informational content. Inshorts advertising has large-scale downloads which will help give companies reach a large target audience. Being recognized as one of the best news apps, Inshorts advertising will target the right audiences, making it an excellent choice to promote its brands and products. 

Who are the Target Audiences for Inshorts App?

Inshorts app advertising targets users with easy access to internet connections and is short on time. Inshorts App Advertising has large-scale downloads, which will help the brands with their offer promotions and more. 

Inshorts App Advertising will target audiences who do not have the time and leisure to follow traditional channels. Inshorts audience has a gender ratio of 70:30, with 70% males and 30% females.

  • Urban audiences of “NCCS A” socioeconomic background
  • Premium audience aged between 18 - 50 years

Inshorts app uses AI to target audiences through personalized advertisements. The app analyses the patterns of its users and showcases ads that the AI would think the users would find interesting. 

What is Inshorts App?

Inshorts is an Indian English news app that displays news summaries in under 60 words. The app features national and international news in business, sports, entertainment, current affairs, politics, and technology. In the Inshorts app, users can personalize their experience by choosing Hindi or English for their app. 

Inshorts has become a fast-growing news app with an ever-evolving advertising model. The app offers an advertising platform that can be innovative and new for brands to boast about their products. 

Inshorts App's founders are Anunay Pandey, Azhar Iqubal, and Deepit Purkayastha.

How to Advertise on Inshorts App?

Brands looking to put ads on Inshorts App can advertise with us on The Media Ant. We can help you plan, execute, buy, and monitor Inshorts ad campaigns across India. Check our best rates to advertise your brand on digital platforms in The Media Ant. Our in-house digital advertising team uses its planning tools to provide you with the best digital advertising plans. You can contact us through Phone, or Email. The Media Ant contact details are available in the Contact Us section of our website.

Who Advertises on Inshorts App?

Advertise on Inshorts App is showcased on the news app by brands and companies as the platform provides them with a massive reach. Companies advertising to a mass target audience can use Inshorts App to demonstrate their products innovatively. With a unique set of viewers from ages 18 to 40, the Inshorts App targets a mass audience. Inshorts advertisers include companies from varied sectors. 

  • Automobile Sector: Companies like Mercedes, Tata Motors, Maruti Suzuki, and others use innovative advertising formats and planning ad strategies to increase brand and product awareness. In 2021, Maruti Suzuki and Tata Motors used Inshorts news story advertising to reveal their new cars, which garnered a lot of attention and is considered an industry benchmark. 
  • Telecommunications Sector: In telecommunications, companies like Airtel, Vodafone, and others use state-of-the-art innovative designs to showcase their brands. 
  • E-Commerce: Inshorts App is the perfect place for e-commerce sites like Amazon, Myntra, and others to target their customers. Using unique ad formats, the companies can pull in customers by showcasing their deals and offers.
  • Electronics: Companies like OnePlus use Inshorts to target consumers based on their interests. Inshorts App uses AI and Machine Learning tools to decrypt user preferences and target ads based on them.
  • Consumer DiscretionaryOTT platforms like Netflix, Amazon Prime, and more use Inshorts App to promote new shows to users based on their preferences. With most of its viewership being of the millennial generation, Inshorts App is a good platform for such companies to market their products and brands. 

How can you advertise in Inshorts?

There are a few ways to advertise in Inshorts. You can contact Inshorts directly to create a custom advertising campaign. You can also use a third-party advertising platform, such as The Media Ant to run Inshorts ads.

Why should you advertise in Inshorts?

There are a few reasons why you should advertise in Inshorts. First, Inshorts has a large and engaged audience. Inshorts has over 12 million monthly active users, and its users are highly engaged with the content. Second, Inshorts ads are non-intrusive. Inshorts ads are displayed as short, 60-word summaries of news articles. This makes them less intrusive than traditional display ads, and it makes them more likely to be seen by users. Third, Inshorts ads are effective. Inshorts ads have been shown to increase brand awareness, website traffic, and conversion rates.

What are the types of ads on Inshorts?

There are three main types of ads on Inshorts:

Native ads: Native ads are designed to look like the rest of the content on Inshorts. They are often displayed as short, 60-word summaries of news articles.

Display ads: Display ads are traditional banner ads that are displayed at the top, bottom, or sides of Inshorts articles.

Video ads: Video ads are short, 15-second videos that are displayed before or after Inshorts articles.

Why should you advertise in Inshorts?

You should advertise in Inshorts because it is a great way to reach a large and engaged audience. Inshorts ads are non-intrusive and effective, and they can help you increase brand awareness, website traffic, and conversion rates.

How many people use Inshorts?

According to Inshorts, over 12 million people use Inshorts every month. Inshorts is one of the most popular news apps in India, and it is growing rapidly in other countries as well.