<h2 dir="ltr">About Candy Crush Advertising</h2>Candy Crush is not just a game; it’s a cultural phenomenon with millions of active players worldwide. It provides an incredible advertising opportunity by blending engaging gameplay with high user retention rates. Advertisers can reach an audience that spends hours immersed in the game, offering unmatched visibility and brand recall. Whether it’s in-app banner ads, sponsored levels, or rewarding players with in-game bonuses, Candy Crush makes advertising feel like part of the gaming experience.Candy Crush Advertising CostAdvertising on Candy Crush offers an excellent opportunity to reach a highly engaged audience. Costs for advertising on the platform can range significantly based on the ad type, targeting, and duration. Entry-level options like rewarded video ads or static in-game ads generally start at around ₹500,000 per campaign. For premium placements or larger campaigns targeting broader audiences, costs can go up to ₹5,000,000 or more. These variations allow brands with different budgets to benefit from Candy Crush's vast player base and high engagement rates, with users spending an average of 4.3 hours per week on the game​<h2 dir="ltr">Types of Candy Crush Ads</h2>Candy Crush offers a variety of ad formats to suit different business needs:<ul><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Reward-Based Ads: These ads are a win-win for both advertisers and players. By offering in-game rewards like extra lives or boosters, you’re not just promoting your brand—you’re helping players progress in the game. This creates a positive association with your ad and builds goodwill among users.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Interstitial Ads: Want to make a bold statement? Interstitial ads are full-screen ads displayed between game levels. They grab players' attention without disrupting gameplay, making them perfect for delivering a high-impact message.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Banner Ads: Subtle yet effective, banner ads are non-intrusive and placed strategically at the bottom of the screen. They keep your brand visible without taking away from the player’s experience, ensuring steady engagement.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">Playable Ads: These are next-level interactive ads! They allow players to try out your app or product through a mini-game within Candy Crush. It’s an engaging way to showcase your offering while keeping the fun going.</li><li dir="ltr" style="font-size: 11pt;color: #000000;background-color: transparent;vertical-align: baseline;">&#65279;Sponsored Levels: Imagine your brand being a part of Candy Crush itself! Sponsored levels seamlessly integrate your brand into the game, letting players engage with your product in a fun and memorable way.</li></ul><h2 dir="ltr">Why Advertise on Candy Crush App?</h2>Imagine your brand being showcased to over 250 million monthly active players worldwide—that’s the magic of advertising on Candy Crush! This iconic mobile game isn’t just a platform; it’s a community of highly engaged users who spend 4.3 hours per week swiping their way through colorful puzzles. The app boasts an audience that spans across diverse age groups, with a strong presence among millennials and Gen X, making it an ideal space to target decision-makers and shoppers alike.The best part? Candy Crush players aren’t casual gamers—they’re loyal, dedicated, and receptive to in-game advertising. With formats like reward-based ads (where players thank you for offering extra lives!) or playable ads (a mini-demo of your product), your brand gets attention without being intrusive. Plus, with 97% video completion rates, Candy Crush ads guarantee high visibility and interaction.Ready to make your brand a part of the Candy Crush experience? Reach out to <a href="https://www.themediaant.com/">The Media Ant</a>, India’s leading advertising agency, to get started. We’ll help you design the perfect campaign to captivate this massive audience and achieve your marketing goals!<h2 dir="ltr">Frequently Asked Questions</h2><h3 dir="ltr">1) How to advertise in Candy Crush?</h3>To advertise on Candy Crush, you'll need to partner with the platform's advertising network or an agency like The Media Ant. The process typically involves selecting ad formats (such as interstitials, banners, or rewarded videos), setting your targeting preferences (like demographics or player behaviors), and defining your budget. Your ads will then be shown to Candy Crush players in a way that integrates seamlessly with the game, ensuring high engagement.<h3 dir="ltr">2) Does Candy Crush use ads?</h3>Yes, Candy Crush uses ads as a core part of its monetization strategy. Players can view ads in various formats, including rewarded videos (offering rewards like extra lives), interstitial ads (full-screen ads between levels), and banner ads (non-intrusive ads displayed at the bottom of the screen). These ads are integrated into the gameplay without interrupting the user experience, allowing brands to connect with an engaged audience.<h3 dir="ltr">3) Can I target specific demographics on Candy Crush?</h3>Yes, you can target specific demographics when advertising on Candy Crush. The platform allows you to define your audience based on criteria such as age, location, interests, and player behavior. This means you can tailor your campaigns to reach the most relevant players who are likely to engage with your brand.

<h2 dir="ltr" style="font-size: 30px;">Candy Crush, App Banner Ads</h2>Candy Crush, App Banner ads are a highly effective way to <a href="https://www.themediaant.com/digital" style="background-color: transparent;">promote your brand across various digital media platforms</a>. These visually engaging ads can greatly enhance your online visibility, helping you reach a wider audience. Below, we cover all the essential aspects of banner ads, including their costs and templates that work best for platforms like Candy Crush, App.Candy Crush, App Banner Advertisement CostThe cost of running Candy Crush, App banner ads varies based on several key factors:<ul style="font-size: 14px;"><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Platform: Different digital platforms have varying costs. For example, Instagram generally has higher costs due to its large user base and high engagement levels. Platforms like Hotstar may have more flexible pricing, especially during live events like sports or entertainment shows.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Ad Format: The type of ad you choose (static, animated, or interactive) can affect the cost. Interactive or video-based ads typically cost more than standard image-based banner ads, as they offer higher engagement rates.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Audience Targeting: Advanced targeting options (like demographics, interests, behaviors, and location) help you reach a specific audience, but more precise targeting usually leads to higher costs.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Ad Placement: Premium placements, such as the top of a page or during high-traffic moments (e.g., live streaming of a popular event), can increase costs.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Campaign Duration: Longer campaigns tend to be more expensive overall, but they often provide better long-term exposure and engagement.</li><li dir="ltr" style="font-size: 11pt;background-color: transparent;vertical-align: baseline;">Bidding Strategy: On many platforms, you can choose between cost-per-click (CPC) or cost-per-thousand-impressions (CPM) pricing models. CPC charges you for each click on your banner, while CPM charges for every thousand impressions your ad receives.</li></ul>By carefully selecting the right platform, targeting options, and ad format, businesses can effectively manage banner advertisement costs on Candy Crush, App while achieving strong visibility and engagement.Candy Crush, App  Banner Advertisement RatesCandy Crush, App Banner Advertisement Rates typically range from ₹100 to ₹3,000 per 1,000 impressions (CPM) or ₹5 to ₹50 per click (CPC), depending on factors such as platform type, audience targeting, and ad format. For instance, social media platforms like Instagram may charge higher rates due to their extensive reach and engagement, while display ads on websites might offer more competitive pricing. Understanding these rates is crucial for businesses aiming to optimize their advertising budget effectively.

Creative Spec

Banner Ads are rectangular Image ads which will appear across the web pages of the platform.

Cinema

Magazine

Influencer

Newspaper

Digital

BTL

Outdoor

Radio

Television

Banner on Candy Crush, App

Used For

Reach

Ad Type

Image

Lead Time (in days)

3

Span

1 days

Banner Ads are rectangular Image ads which will appear across the web pages of the platform.

Rack Rate

Login To View

Min Billing

₹ 10,000

Add to Bag

For Discounted Rate

Min Billing

₹ 10,000

Add to Bag

For Discounted Rate

Execution Details

Creative Spec: image

300

250

px

Jpeg

300

SOP

# Analytics and POE Report will be provided - (POE Report which includes the Impressions, reach, clicks, etc ). It provides the KPI as per the campaign. # Reports will be provided after 24hrs once the campaign goes live (Saturday & Sunday - Excluded). # Screenshots will not be provided.

2

At the end of the campaign only

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Candy Crush, App Banner Ads

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